Effectively aligning your focus and resources with what your company aims to achieve is essential, but it is also a common pain point. It’s crucial for revenue growth, but it’s hard to find the right balance for generating a sufficient pipeline for the sales team without overwhelming them.

Olga Traskova, VP of Revenue Operations at Birdeye, shares how to master the art of revenue growth through proper resource allocation.

In this episode, you’ll learn: How to prioritize resource allocation based on upcoming projects By aligning priorities with company goals, you ensure that the right resources are dedicated to the most impactful projects or events. Through smart data analysis and an understanding of upcoming opportunities, you can make informed decisions on allocating resources effectively. Why collaborative governance in Revenue Operations is key. While collaboration is important, too much freedom can hinder scalability and consistency. Implementing a governance framework leads to standardizing processes, quality control, and scalability, while still fostering collaboration and flexibility. Unified data structure and standardization in Revenue Operations is essential. This ensures consistency, accuracy, and effective communication on all levels of the business. By aligning the data structure and reporting metrics, you can have a comprehensive view of the revenue process and make informed decisions based on reliable data.