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Best Practices for Email Engagement


Kenna
Community Manager
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  • Community Manager
  • 959 replies

Strategy #1: Personalized Message

Within the first 8 seconds, you have the prospect’s attention. Make it count by showing you’ve done your research and add a personal touch in the introduction.

 

Why Personalization is Important

  • Personalization is a key factor to increase response rate
  • Personalizing the first part of your email message can double your
  • reply rate.
  • Most successful Reps take the time to do their research and cut through the noise using Personalization
  • Personalization doesn’t need to be long, focus on less than 100 words in your intro to make an impactful message.

 

Strategy #2: Identify Pain and Provide a Solution

Identify common challenges based on the Client Profile and provide actionable solutions related to the challenges identified that your product or service has solved in the past.

 

Strategy #3: Call to Action

The closing should always end with an action for the prospect to follow-up on. Directly make an ask to work together on a specific solution.

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