In this episode of Predictable Revenue, @Tom Williams, Head of Clari Align, discusses the importance of collaboration in the sales process.

Here’s how he unpacks the 3 key pillars of sales collaboration:

1. Understanding the customer's problem at a deep level
2. Establishing trust with the customer
3. Executing and implementing the sale effectively

While MAPs can be transformative to building lasting, beneficial relationships with customers, it’s important not to overcomplicate the process, or make assumptions about customer needs, or neglect the human element. Learn more about striking a balance between curiosity and structure in sales in the podcast. Listen to the podcast or read the article here.