Dec 4, 2024

What’s Changed in Gmail

Gmail recently updated its spam detection system to flag emails containing tracking pixels as potential spam. Recipients might now see warnings like: “Images in this message are hidden. This message might be suspicious or spam.” Even plain-text emails with no visible images can trigger this alert if a tracking pixel is included. These updates are designed to detect bulk, impersonal messaging, highlighting the importance of thoughtful, personalized communication to ensure your emails reach your intended audience.

How This Impacts Groove Users

For Clari customers using Groove, personalization has always been the foundation of the platform. Emails sent through Groove may include tracking pixels to measure open rates and other engagement metrics, and like all sales engagement platforms, Groove is subject to Gmail’s updated detection systems.

To mitigate this risk, Groove adheres to best practices such as interval-based sending, compliance with Gmail’s email volume limits, and a focus on personalized, relevant content. Additionally, Groove uses the user’s native email API (Gmail or Microsoft) to send emails rather than relying on a third party. This ensures that, from the recipient's perspective, there is no difference between emails sent through Groove and those sent directly from the user’s inbox. However, despite these safeguards, Gmail’s algorithms may still flag some emails under certain circumstances.

Moving Forward with Confidence

Groove is built to help your team navigate these changes while maintaining effective and compliant communication. Unlike traditional tools that rely on automated bulk campaigns, Groove enables teams to scale one-to-one communications that feel authentic and relevant.

We are committed to continuously optimizing our platform to support personalized communication at scale and to providing actionable insights that drive meaningful outcomes.

If you have any additional questions, please reach out to your CSM or Account Manager.