Recording:
Summary:
Building unbreakable buyer trust is the difference between beating your year-end goals or falling short. As you sprint toward year-end, your success depends on removing buyer doubt and de-risking your pipeline. In this webinar about effective buyer collaboration, you'll discover how to: Create differentiated buying experiences that strengthen your pipeline health Increase win rates with mutual action plans that reduce buyer risk Use proven collaboration strategies with Clari Align Free Tier This event is for sales leaders and executives who want to convert and close deals faster in Q4.
Notes:
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Introduction:
- Greetings and initial chat about video quality and closing unnecessary apps for better streaming.
- Preparing to start the webinar, with a light-hearted mention of having cold instant coffee.
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Start of the webinar:
- Reminder for participants to use the chat feature and share their locations.
- Various locations of participants mentioned, including Seattle, Portland, Atlanta, San Francisco, LA, Michigan, and Minnesota.
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Main topic of the webinar – Effective buyer collaboration:
- Focus on converting and closing more deals efficiently, particularly in Q4.
- Speakers introduced, including Kevin "KD" Dorsey, an SVP of Sales, and Tom Williams from Clary.
- Topics to be covered include building buyer trust, common mistakes in collaboration, proven strategies for collaboration, and a live Q&A session.
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Importance of Q4 and deal closure:
- Emphasis on the significance of closing deals in Q4.
- Discussion about the impact of deals slipping into the next quarter and the importance of maintaining momentum.
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Buyer collaboration and accountability:
- Importance of collaborative selling and holding both parties accountable.
- Need for sellers to understand the buyer's process and challenges.
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Strategies for effective collaboration:
- Tips on enabling champions within the buyer's organization.
- Suggestions for creating helpful assets like cheat sheets and FAQs for different departments within the buyer's organization.
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Use of technology in collaboration:
- Brief mention of Clary's mutual action plan and collaboration workspace software.
- Benefits of having a structured plan and keeping track of the collaboration process.