Fireside Chat with Sean Lane: Leveraging Revenue Cadence to Hit Your Numbers
Key moments:
• Introductions - [0:01]
• Motivation for starting a new company in go-to-market execution - [1:28]
• What is Revenue Cadence? Why does it matter? - [3:22]
• Risks of not implementing a revenue cadence - [9:18]
• Where to start building a predictable revenue cadence - [11:16]
• Common language in deal forecasting - [12:18]
• Implementing daily standups around prospecting - [13:23]
• Routine on productivity per rep and pipeline generation - [15:11]
• Clari as a central operating system for revenue cadence - [21:15]
• Leveraging sales and ops perspectives for accurate forecasting. - [25:18]
• Tying revenue cadence and outcomes together and gaining buy-in from sales leadership. - [29:39]
• Wrap up and next fireside chat scheduled for March 5th with Alan Chapa. - [31:43]
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