As uncomfortable as failure is, it is essential for success. Failure holds lessons for refinement and growth, but without careful examination of what exactly failed, your potential to refine your strategy is lost. Cody Guymon, COO at Workato, joins the Run Revenue Show to share why paying attention to successes AND failures fuels revenue growth. He digs into how you can do it, providing a playbook for optimizing failure for your company’s benefit.

In this episode, you’ll learn: Observe successful companies. Cody mentions from observing other companies' strategies and approaches, you can gain valuable insights to apply to your operations and drive revenue growth. Learn from other companies and take bits and pieces from their strategies to apply to your own. Become proactive. Thinking ahead is critical for revenue success. You can do this by taking a step back, analyzing market trends, and considering new revenue models to incentivize the right behaviors.

Cody suggests thinking ahead by one to two quarters for focused decision-making and better positioning. Understand the rules to close the revenue goal. Data analysis plays a vital role in revenue growth. Understanding how to use the data is a whole different ball game. Cody talks about the rule of 40, the rule of 50, the rule of 60, and the free cash flow margin. Learn these to help optimize revenue generation and determine the most cost-effective channels to close the gap.