Let’s face it… AI is on the rise. It’s a powerful, technological tool that gives us information at our fingertips. But looking through a business lens, how can we use this tool to boost our revenue? On this episode of Run Revenue Show, Craig Walker and Kyle Coleman explore Dialpad's success in implementing its business communication product and their emphasis on simplicity, usability, and design. They also discuss how engagement and adoption are leading indicators to revenue and how AI-powered chatbots and real-time AI tools are used to improve customer and employee satisfaction, the importance of communication and how the company moved into the enterprise communication space to address the lack of usability and design in traditional business communication products, and dive into the challenges of product launches and how setting targets and monitoring adoption rates is essential for a product manager's success.

Craig Walker is a visionary entrepreneur and business leader, renowned as the Founder and CEO of Dialpad. With an unwavering commitment to innovation and a deep understanding of the evolving communication landscape, Walker has propelled Dialpad to the forefront of cloud-based communications and collaboration solutions. Under his guidance, the company has revolutionized the way organizations connect and communicate, empowering businesses of all sizes to streamline their operations, enhance productivity, and achieve their goals with seamless, cutting-edge technology.

Here’s what’s inside: Always adapt to new technologies for business success: Dialpad's success in the communication space has largely been due to their ability to quickly adapt to new technologies and integrate them into their products. This has given them a competitive advantage over companies that are slower to adapt. Measure engagement and adoption: These are crucial indicators of success. For Dialpad, the success of their products is measured by the level of engagement and adoption from their customers. This is especially true for their business communication product, which depends on engagement from their pro services team. Use case studies and customer success stories to sell products: Communicating the value of a product often involves using real-life examples of successful implementations. For Dialpad, this means gathering

case studies and customer success stories to help sell their products to different personas and industry segments. Grab this week’s checklist: