What if we told you that the key to revenue growth is implementing revenue enablement on ALL levels of your organization? But here’s the million-dollar question: How do you embed enablement on every level?
From understanding the importance of enablement and storytelling to the value of aligning sales and marketing efforts, Vanessa Metcalf, VP of Global Revenue Enablement, shares her expertise on how to optimize revenue performance.
In this episode, you’ll learn:
- Extend enablement beyond sales and marketing teams. Enablement should involve collaboration with other departments, such as customer success, product, and operations, for an aligned approach to revenue generation.
- Enablement facilitates knowledge sharing across teams to maximize organizational effectiveness. - Enablement is essential for revenue growth. It plays a vital role in scaling the business and achieving revenue goals. Key enablement activities such as onboarding, playbook creation, and upskilling are crucial in ensuring the right actions are taken at the right times to optimize revenue processes.
- Ask the right question. It’s what differentiates you from being seen as a cost center to a revenue accelerator. Focus on what you own, such as certifications produced and content provided, and what you influence, like selecting the right revenue KPIs based on business objectives and data.
- Being equipped with the right information, tools, processes, and confidence, enablement can influence deals and drive revenue growth.
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