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Customizing your CRM score

  • March 29, 2023
  • 7 replies
  • 831 views

 In calculating the CRM Score, Clari analyzes many factors about a deal and compares it to historical patterns in your data. Clari uses machine learning to determine specific factors that influence a deal’s likelihood of closing.You can also make changes and customize these factors with these steps:

  1. Review this article to ensure you have an understanding of the impacts of changing CRM score
  1. Work with your CSM in obtaining the list of fields that are currently being used in your CRM score
  2. Once you have identified the fields you'd like to remove or add, create a ticket via support portal of your specific request

To learn more about how the CRM score works, read this helpful article

7 replies

@Amanda Garza This topic was brought up during our meeting, so this article would be a good resource in case you have additional queries and/or need to make changes. 


Lizzie Rupp
Clari
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  • Clari
  • March 31, 2023

@Kathleen Rintelman-Betances Great post re crm score. What we chatted about and can work on together this quarter. 


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  • New Contributor
  • April 4, 2023

Do you have any recommended “best practices” to include in your CRM Score that you see across macro-analysis of all of your instances? While I might have a good idea of what I think would be good, it’s helpful to hear additional opinions as well to make sure we’re not missing something that has great correlation for others


krystiwalker
Engaged Member
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  • Engaged Member
  • April 4, 2023

Do you have any recommended “best practices” to include in your CRM Score that you see across macro-analysis of all of your instances? While I might have a good idea of what I think would be good, it’s helpful to hear additional opinions as well to make sure we’re not missing something that has great correlation for others

Collin, I would think about what is most important to you when you analyze the likelihood of a deal closing. Do you see patterns on your sales team that when a deal pushes, the deals typically don’t close as won? I’d start looking at things like that. 


Benjamin Chau
Clari

@Dorothy Fuentes Thank you for enlightening us about the Clari CRM score!

One thing I  often hear customer’s asking about CRM score is whether the Sales Rep activity affects the CRM score (meetings, emails, & files being exchanged)? The answer is no, activity doesn’t affect the CRM score.

Why? Because CRM score requires SFDC fields to ‘history-tracked’ in order to get considered as a CRM scoring factor, and Rep activity such as meetings/emails/files do not contribute to this type of measurement.

The Solution? Leverage ‘Deal Prioritization’ Dashboard widgets - as this is where Clari can provide both scores separately! In tandem with the CRM Score & the Activity Score, executives/managers/sales reps can now combine both scores to get a more accurate ‘gut check’ on how likely the deals will close by the end of the quarter.

I often like to use the ‘Deal Prioritization’ widget in QBR dashboards & 1:1 Dashboards. This allows my manager to focus more time on the deals that have low CRM/Activity score, while having more confidence on deals with higher scores.
 


Eric Chappell
Engaged Member
  • Engaged Member
  • April 6, 2023

@Beto Carvalho 


Natalie Rotondi
Engaged Member
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@Karen Brown , @Gary Prince @Anusha Purkis … for down the line!