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Win/Loss Analysis

  • June 2, 2023
  • 3 replies
  • 176 views

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Hi Clari experts,
I’m new to using Clari and am wondering how best to capture win / loss information when a deal is closed.
Do you have a standard set of fields that you have customised in Salesforce?
How has this captured information shaped future marketing and sales processes?

Many thanks.

3 replies

Lala Djafarov
New Contributor
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  • New Contributor
  • June 7, 2023

Hi Pat,

this is what we have- 

Incumbent (existing vendor competing for the account) picklist

Main Competitor picklist

Loss reason (picklist, such us budget, legal and so on)

Loss reason (free text)

Won by Us/ Competitor / Incumbent 


Scott K Wilder
Expert Contributor
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@Lala Djafarov  Thank you for jumping in and helping out.

Others?


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Thank you for your insight @Lala Djafarov , very useful.  😀