What if we told you co-selling, co-investing, and co-marketing have the power to unlock the ability to double your revenue every two years. Yes, it’s true. And Greg Sarafin, the Global Managing Partner of Ernst & Young Alliance Ecosystem, knows a thing or two about the power of strategic partnering and wants to share his strategies and secrets to run revenue like a pro.
In this episode, you’ll learn:
- Choose strategic partnerships based on industry alignment. When forming strategic partnerships, it is crucial to carefully consider how the partner aligns with your industry and the specific business outcomes you seek to achieve. By selecting partners that are well-suited to your industry, you can maximize the value and impact of the partnership.
- Utilize co-selling and co-investing. Co-selling, co-investing, and co-marketing with strategic partners can significantly boost revenue growth and win rates. These collaborative efforts allow for the creation of new capabilities that deliver value to customers. By leveraging the strengths and resources of both your organization and your partners, you can tap into untapped growth potential.
- Align communication, incentives, and governance. To ensure successful partnership outcomes, it is vital to align communication, incentives, and governance among all parties involved. Define a joint value proposition, set common goals, and establish clear communication channels. Aligning all aspects of the partnership process will facilitate smoother collaboration and maximize the value generated for all stakeholders.
