In the vast digital landscape, where communication is predominantly carried out through emails, ensuring your messages reach their intended recipients is paramount. One crucial metric that plays a significant role in this process is the Sender Score. This mysterious numerical value holds the key to understanding how your email reputation can impact the deliverability of your messages.
What is the Sender Score?
The Sender Score is a numerical representation of the reputation of your email-sending practices. Ranging from 0 to 100, a higher score indicates a better reputation, while a lower score suggests potential issues that may affect your email deliverability. The Sender Score is based on various factors that collectively evaluate your email-sending behavior.
Factors Impacting Sender Score
Email Engagement Metrics:
- Open rates
- Click-through rates
How Groove helps: Stay on top of when recipients are interacting with your emails by tracking them for opens, clicks, and replies in both Gmail and Outlook.
Email List Quality:
- Regularly cleaned and updated email lists
- Low bounce rates
How Groove helps: With Groove, you can create a global automated action so each time an email bounces, the contact/lead will be updated in Salesforce. If you’d like to get more granular, Groove can write both bounce codes and bounce reasons back to Salesforce.
Content Relevance:
- Use of personalized and relevant content
- Avoidance of spam trigger words
- Proper HTML structure and formatting
How Groove helps: Clari’s prospecting academy shares best practices for writing relevant content. Check out Part Three: How to Write Cold Emails That Sell for more details.
Consistency and Frequency:
- Regular and consistent email sending patterns
- Avoidance of sudden spikes in email volume
How Groove helps: Configure email throttling for users so there is a max limit for how many emails can be sent in one day.