How can I use Objectives as an Exec Summary?

Objective

Prompt/Templated Content

What are the challenges the customer is experiencing that they are hoping your product can help with?

Example: {{company}} is going through the following challenges as they try to scale:

• Data is siloed in different places, making it outdated and difficult to use for analytics
• Too much manual work at a time when resources are constrained

What are the reasons/compelling events that have made it urgent to address the challenges right now?

Example: {{company}} is looking for ways to consolidate their tech stack and free up their team from manual data entry. Any workflows that can be automated are under review, and budget expires in 6 months. Changes must be implemented before the new fiscal year.

How is your product uniquely positioned to help them address this challenge?

Example: 

(1) Advanced Security Coverage

Cloud data storage software provides advanced security measures, such as encryption and access controls, to safeguard sensitive company information. This ensures that data is protected from unauthorized access, reducing the risk of data breaches and enhancing overall data security.

(2) Cost and Time Savings

One of Apple One's top priorities this year to streamline workflows and cut costs, automate repetitive tasks, and improve overall efficiency. By implementing our software now, you can reduce operational costs, save valuable time, and allocate resources more effectively, resulting in tangible financial benefits for your organization.

(3) Evolving Business Needs

As your business grows, so do its requirements. Our software is built to address the evolving needs of businesses in the digital age. By investing in our software now, you can future-proof your operations and ensure that you have the necessary tools to support your organization's growth trajectory.