Being a successful CRO isn’t just about setting goals for the sales team and driving revenue. It’s about having the right data and processes in place so that your sellers can collaborate and run revenue. This is where partnering with the revenue operations team comes in to save the day.

On this episode of The Run Revenue Show, Adam Aarons, CRO at Drata, shares how he partnered with RevOps to gain a better understanding of what was happening within the business, identify areas of improvement, and make data driven decisions. You’ll gain insight on why this is a crucial move and how it ultimately builds a culture of trust and collaboration.

Here’s what’s inside: Focus on relationships + data: The best way to build both of these muscles? Adam says trust, transparency, and collaboration. Audit your processes: Is your team actually adhering to your processes? Does anyone need a refresher?

This week, take time to ensure everyone is on the same page. Adam says it’s how you’ll strike revenue gold. Clean up your data: Make a plan to clean up your data this week. Identify where your bad data lives, before it’s too late. Adam says bad data is your biggest revenue killer.

Grab this week’s Checklist below: