Yes, reaching new customers to hit your revenue targets for the quarter is a clear priority. Yet, what if there is a missing piece that is making or breaking the number you want to see? That piece? understanding of how to maintain current customers and foster stronger relationships with them.

As an expert in running revenue like a pro, Sean Burke, COO and CCO at Prometric, shares the importance of protecting the existing customer base for optimal revenue growth.

In this episode, you’ll learn how to develop operational and strategic ‘win’ plans. These plans involve gathering intelligence from all corners of the business to capture market insights and understand customer relationships. By taking a comprehensive approach, you’ll increase your chances of revenue success. Why communicating with customers at all levels is essential All customers matter, from senior executives to individual contributors. Building strong relationships and trust with clients requires regular and open communication across all levels. What it means to protect the existing client base Investing in strong client relationships, understanding their evolving needs, and addressing any issues will help minimize churn and generate revenue growth.