Strategy #1: Personalized Message
Within the first 8 seconds, you have the prospect’s attention. Make it count by showing you’ve done your research and add a personal touch in the introduction.
Why Personalization is Important
- Personalization is a key factor to increase response rate
- Personalizing the first part of your email message can double your
- reply rate.
- Most successful Reps take the time to do their research and cut through the noise using Personalization
- Personalization doesn’t need to be long, focus on less than 100 words in your intro to make an impactful message.
Strategy #2: Identify Pain and Provide a Solution
Identify common challenges based on the Client Profile and provide actionable solutions related to the challenges identified that your product or service has solved in the past.
Strategy #3: Call to Action
The closing should always end with an action for the prospect to follow-up on. Directly make an ask to work together on a specific solution.
