Strategy #1: Personalized Message

Within the first 8 seconds, you have the prospect’s attention. Make it count by showing you’ve done your research and add a personal touch in the introduction.

Why Personalization is Important

• Personalization is a key factor to increase response rate
• Personalizing the first part of your email message can double your
• reply rate.
• Most successful Reps take the time to do their research and cut through the noise using Personalization
• Personalization doesn’t need to be long, focus on less than 100 words in your intro to make an impactful message.

Strategy #2: Identify Pain and Provide a Solution

Identify common challenges based on the Client Profile and provide actionable solutions related to the challenges identified that your product or service has solved in the past.

Strategy #3: Call to Action

The closing should always end with an action for the prospect to follow-up on. Directly make an ask to work together on a specific solution.