Director, Revenue Programs @ Snap

  • 10 August 2023
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About the job

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Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.


We are looking for a Director, Revenue Programs to join Snap Inc’s global small and mid-market advertising business. This role will lead the entire function and launch global programs to serve Snap’s global small and mid-market advertising audience and drive retentive revenue growth. Quarter-backing & owning the organization’s revenue strategy in each segment, this role will own revenue retention goals and ensure that small and mid-market advertisers succeed by leveraging Snap to power their business’ growth.


The ideal candidate brings experience owning revenue targets and leading go-to-market initiatives, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth initiatives. They will develop, deploy and scale global programs that address the needs of small and mid-market businesses in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Advertiser Growth & Marketing, Operations, Product, Engineering, Advertiser Support, and Data Science).



What you’ll do:


  • Be the single-threaded accountable leader for retentive revenue growth for SMB globally

  • Build, coach, and grow a team of highly skilled strategic program managers in service of building & shaping the go-to-market strategies for gross and net revenue retention initiatives

  • Own global revenue programs with end-to-end ownership from ideation to goal attainment

  • Own relationship, strategy, and roadmapping with relevant product and engineering teams, supporting small and mid-market revenue and retention efforts. This team is a newly instated capability within Snap, fully dedicated to the small and mid-market organization.

  • Develop business plans, customer and market insights, and analyze program effectiveness

  • Establish performance measurement criteria and KPIs to track against business growth goals

  • Lead global, cross-functional teams including sales, marketing, operations, data science, and product to drive execution of growth initiatives

  • Present results and recommendations based on program performance

  • Drive communication and influence a broad range of stakeholders including executives


Knowledge, Skills & Abilities:


  • Experience developing, growing and sun-setting revenue-driving products or programs, especially into SMB or high-growth consumer areas

  • Proven track record in driving revenue growth via programs that are multi-geography, and complex in nature

  • Expertise in identifying and resolving hard trade-offs; often spanning multiple quarters.

  • High comfort with and passion for data driven decision making

  • Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders

  • Experience or familiarity in working with the media or digital advertising industry

  • Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team

  • Proficiency in and comfort presenting to and communicating with senior leadership


Minimum Qualifications:


  • BS/BA degree or equivalent years of experience

  • 12+ years of experience

  • 4+ years of revenue accountability, preferably in SMB or consumer based businesses.

  • 6+ years of experience building, scaling and managing teams in a high performance environment

  • Experience leading cross-functional teams to launch growth or marketing strategies and drive results, in a rigorous KPI-driven setting

  • Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed

Preferred Qualifications:


  • Experience launching scaled growth or SMB/consumer programs to drive monetization goals

  • Passion for structured problem solving, developing / testing hypotheses, and modeling

  • Passion for change, Snapchat, and creativity!



In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These pay zones may be modified in the future.


  • Zone A (CA, WA, NYC): The base salary range for this position is $230,000 - 335,000 annually

  • Zone B: The base salary range for this position is $219,000 - 318,000 annually

  • Zone C: The base salary range for this position is $196,000 - 285,000 annually

  • This position is eligible for equity in the form of RSUs

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