Specialist Spotlight - 🎉 Align Mutual Business Objectives are here 🎉

Are you using a sales methodology like Value Selling?

Mutual Business Objectives (MBOs) allow reps to highlight customer discovery and capture a buyer’s pains, constraints, and initiatives.

MBOs for Reps:

I want to capture the customer’s success criteria and objectives and validate them with the customer early in the deal, so I always have this to anchor the deal and use it to drive momentum.

MBOs for Managers:

I want my reps to adopt the best practice of asking about mutual business objectives, capturing them, and validating them with the buyer to ensure they are asking the right questions using a value-based sales approach.

MBOs for Champions:

I want these objectives captured in a central place so I can quickly ramp up any new stakeholders and justify why we are spending time and budget on this initiative.

Add Mutual Business Objectives to your Mutual Action Plans by navigating to your Organization settings in Align - https://align.clari.com/settings. Once Objective titles are added, they will be available to add to your new and existing plans and templates. 

Learn more about  Mutual Business Objectives in Align here.